Alerts & Automations

Reports & Automated Workflows to Manage your Shopify Catalogue

April 22, 2024

Shopify Catalogue Management Creative


Managing your catalogue efficiently is crucial to running your business smoothly. Shopify has some inbuilt tools, but as your business grows, it is unable to keep up with the complexities your business operations demand. With the right tools, you can absolutely crush this and come out on top as a business.

In this article we discuss the shortcomings of the inbuilt templates that shopify has, how you can optimise business metrics by tracking and super power your business and teams with the right tools with

Running a successful Shopify store takes dedication. Keeping your catalogue updated, and managing listings... it can feel endless!  But the most successful Shopify stores have a secret: streamlined, efficient catalogue management.

Effective catalogue management is the key to a seamless customer experience, superior product discovery, and ultimately, increased sales. But let's be honest – taming your catalogue often feels impossible. Shopify has basic tools, but as your store grows, they're simply not enough.

Don't worry. With the right tools and strategy, you can transform your Shopify catalogue into a powerful engine for growth. In this guide, we'll show you how to:

  • Avoid costly catalogue errors and inconsistencies that confuse customers
  • Optimize your product listings to boost discoverability and conversions
  • Gain full control over your catalogue data to make informed decisions
  • Automate repetitive tasks and streamline your catalogue management process

Ready to elevate your Shopify catalogue and outshine the competition? Let's dive in.

The Power of Effective Catalog Management

It's not just about organizing products. Done right, your catalogue fuels growth, customer loyalty, and increased revenue. Here's how:

  • Enhanced Customer Experience: A well-organized catalogue makes it a breeze for shoppers to find what they need, leading to more sales.
  • Skyrocketing Product Discoverability: Optimized listings with the right keywords help your products rank higher in search – both on and off Shopify.
  • Bigger Baskets: Strategic cross-selling and upselling suggestions can significantly boost your average order value.
  • Reduced Returns and Exchanges: Clear, detailed product information empowers customers, minimizing costly returns.
  • Data-Driven Inventory Management: A streamlined catalogue simplifies inventory tracking to prevent stockouts and inform restocking decisions.
  • Scalability and Consistency: Standardized processes ensure a seamless experience across all sales channels as you grow.

Mastering your catalogue is just the beginning. As you optimize your listings and streamline your processes, you'll open doors to increased visibility, improved customer satisfaction, and skyrocketing sales.

Take control of your catalogue today, and watch your Shopify business thrive like never before.

Understanding Shopify's Built-In Tools

Shopify offers basic catalogue management tools to get you going.  Here's a quick overview:

  • Product Listings: Create and manage individual listings with titles, descriptions, images, and pricing.
  • Product Variants: Manage different versions (think sizes or colours) of a product including inventory and pricing.
Shopify dashboard showing inventory levels
  • Product Collections: Organize related products to make browsing easier for customers.
  • Product Tags: Add keywords for better filtering and navigation.
  • Bulk Editing: Quickly update multiple products at once.

These tools lay the groundwork, but as your store and catalogue expand, you'll quickly need more firepower.

Why Shopify's Basic Tools Just Aren't Enough

While Shopify gets you started, here's where their built-in tools fall short:

  • Limited Customization: Shopify's rigid structure leaves little room for tailoring listings to your unique products.
  • Lack of Bulk Optimization: Edit in bulk? Sure. But optimizing titles and descriptions for SEO? Not possible.
  • No Automated Data Enrichment: Shopify won't add missing product information for you.
  • Insufficient Reporting and Analytics: Shopify's basic reporting barely scratches the surface of your catalogue's performance.
  • Siloed Multichannel Management: If you sell on multiple platforms, updating each channel manually is a nightmare.

To overcome these limitations and elevate your catalogue, you need advanced tools and strategies that let you work smarter...not harder.

Your Shopify Catalog Power-Up: Must-Have Templates

The key to optimizing listings,  boosting discoverability, and driving sales? Advanced catalogue management templates.

Here are the top 10:

1. Inventory Planning Report:

This report helps you plan and maintain optimal inventory levels for each product variant and warehouse. It's essential to ensure you have the right stock to meet demand without overstocking.

Zoho inventory level dashboard
Source: Zoho
  • Helps You Monitor: Product variants, warehouse locations, and optimal inventory levels.
  • Sample Report: Link to the Sample Report

2. Inventory Report by Location:

Manage your inventory across multiple warehouses, distribution centres, and third-party marketplaces with ease. This report gives you a clear overview of stock levels at each location.

3. Sales Report by Product:

Track the sales performance of each product in your catalogue and identify your top-performing SKUs. This report is crucial for making informed decisions about your product mix and inventory management.

4. Inventory History Report:

Keep accurate records of your inventory adjustments across warehouses. This report helps you track and manage changes in stock levels over time, ensuring your inventory records remain up-to-date.

5. Sales Report:

Gain real-time insights into your overall sales and revenue with this comprehensive report. It enables you to make data-driven decisions and identify trends in your Shopify store's performance.

Shopify sales report

Source: Polymer

6. Abandoned Cart Report:

Identify products that are frequently abandoned in carts and recover lost sales opportunities. This report helps you optimize product pages and improve the checkout process to boost conversions and customer retention.

Introducing Locale: Your Catalog Management Game-Changer

Locale is the ultimate solution for Shopify store owners who want to take control of their catalogue management process without the headache. With Locale, you can:

  • Access Pre-Built, Customizable Templates: Locale has a vast library of ready-to-use templates, all fully customizable to fit your business.
  • Automate Your Optimization: Set rules and watch Locale work its magic, optimizing your listings for you while you focus on growth.
Locale screengrab
  • Get Actionable Insights: Locale's dashboard provides real-time alerts to your teams, so you can make data-backed decisions to outpace the competition.
  • Seamlessly Manage Multichannel Listings: Sync product data across all your sales platforms with ease.
  • Scale with Confidence: Locale grows with you, so you'll never be overwhelmed by catalogue complexity.

Take Control. Crush Your Competition.

The difference between a good Shopify store and a wildly successful one? Efficient catalogue management.  Unlock the power of optimized listings to improve the customer experience,  become more discoverable, and drive sales through the roof — with our advanced reports.

Locale makes it easy. With Locale, you'll have everything you need to:

  • Access pre-built, customizable catalogue management templates
  • Automate your catalog optimization process
  • Get actionable insights and analytics
  • Seamlessly manage multichannel listings
  • Scale your catalogue with confidence
Locale integrations

Stop wrestling with your catalogue. Start dominating it! Experience the Locale difference and see how it transforms your Shopify store. Book a call to know how.

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