2024 E-Commerce Tech Stack Guide 101
In this guide, we reveal the top tools you should consider when building a strong e-commerce tech stack in the coming year. To help match your business needs, we'll look at leading e-commerce tools sorted by what they do best. We’ll walk through what you need to know about building a powerful, easy-to-use e-commerce tech stack — without having to rob a bank.
What is an E-Commerce Tech Stack?
A tech stack is a collection of software, tools and products that an entrepreneur uses to run their business. They work together in tandem to optimise daily tasks across functions - sales, marketing, finance, logistics, customer service, return and other areas - while driving insights to fuel growth.
In today's highly competitive e-commerce landscape, having the right tools is a game changer. A good setup can make online businesses faster, save time, and cut costs. It helps brands, whether selling straight to customers or other businesses, create a more efficient way to get products from suppliers to buyers. For shoppers, this means a better experience: things like automated order tracking, easy returns, and knowing exactly where their delivery is at every step of the way.
What Should you Consider while Building this Tech Stack?
There is a tool available for anything you want to accomplish in your business today. However, this abundance doesn’t make picking the tools to make the stack easy. Here are the factors you should consider:
- Ease of Use
Let’s dive a little deeper, shall we?
- Cost: Your core stack can be a bare-bone structure of 2/3 tools to 20+ tools, depending on the size of your operations and the way you approach the process of building the stack. As the number of tools grows, it’s easy to lose track of the costs. Set a budget and then evaluate different plans and tiers as they have varied costs.
- Compatibility: The tools that you pick should just seamlessly integrate into one another, and transfer data quickly and reliably.
- Adaptable: The tools you pick should also let you combine features between tools either directly or through third-party integration methods.
- Ease of Use: All solutions/tools require some sort of a learning curve, so it’s advisable to select tools that are easy to install, set up and use. The higher the solution is on user-friendliness, the easier it is to fix in case something breaks or does not function the way it is supposed to.
- Support: Make sure the support team is available during your business hours and on multiple different channels like email, phone, or live chat. A good support team means that you’ll have a team to help you out in case there are any problems that you cannot fix yourself.
Balance your Tech-stack Budget Against Potential ROI
The money you invest into building the tech stack doesn’t magically disappear — it unlocks revenue-generating opportunities. When considering different tools and their pricing, it’s a good idea to weigh them against the potential ROI at a tool level.
At a high level, you can determine the potential ROI of each tool by weighing the expenses for a given period — such as subscription costs, cost of adding new users, and training/setup fees — over potential gains. It might be tough to quantify the amount a new tool brings into figures, however, consider gains like an increase in sales or reduced labour costs to start.
Try creating an idealistic estimate (low cost and high return) and a pessimistic estimate (high cost and low return) to get closer to an accurate number. For example, if your idealistic estimate suggests that a marketing tool will increase your store's sales by 10%, then you could consider the cost if you have already not factored it in. You will need to procure tools that either do multiple things or are compatible with multiple tools. Ideal categories to cover would be:
Let’s dive a little deeper into a few options under each of these tools.
Locale.ai is your one-stop solution for setting up triggers and automation!
Locale is an operations automation and issue-tracking solution, mainly focusing on two important steps in the operations process:
- Automating monitoring dashboards and reports and creating a list of actionable tasks to avoid manual monitoring of data, eliminating redundant work in the process.
- Create new incidents every time a new problem occurs and alert the right stakeholders on the operations team.
Using Locale, teams need to set up an alert once to ensure that their averages are constantly monitored and any deviation can be quickly notified to the right stakeholders, to take corrective measures and resolve problems within the desired and agreed-upon timelines.
How to set up an alert on Locale.ai in under 5 minutes?
Step 1: Connect a Data Source [Database, Google Sheets or SaaS Tools]
1.1 Connecting a Database: Locale helps connect with the major databases and data warehouses present today, and integrations are as easy as filling out a few fields and whitelisting Locale’s IP!
1.2 Connecting a Google Sheet: A recently launched feature is the ability to integrate with Google Sheets. GSheets are a major source of data in any organization and all it takes to connect is to specify the GSheet URL.1.3 Connecting to a SaaS tool via API Integration: Locale also connects with SaaS applications supporting an Open API and this helps assimilate data from the various tools that businesses use daily.
Step 2: Set up Alert Configurations
In this step, we set rules to monitor the data. This starts with a SQL query or adding filters. Once you do this, you’ll be able to receive the results of the query or filter at a set frequency.
Playbooks can be set to ensure faster resolution, and automatic resolution can be enabled to ensure incidents on Locale are resolved with zero manual intervention, once they move out of the queue on your data source!
Dynamic stakeholder assignments are possible for larger teams. Incidents can be configured to have labels, escalations, and playbooks to ensure adherence.
Step 3: Notify Stakeholders
Connect with your preferred notification streams to ensure that your stakeholders receive all updates on time! Group your notifications to ensure end users don’t get spammed and yet receive all the incidents that they need to prioritize and work on.
You’re good to go! Once the alert is set, incidents will start flowing in when there are new rows identified in your datasource! Ready to transform your sales process and close deals faster? Try Locale.ai today and experience the easiest way to set up sales alerts and stay ahead in the game!
Setting up an e-commerce tech stack is a very intensive and complex process. There will be a learning curve for every new product you add to the mix. It is ideal to add only those products that fit into your current stack easily and seamlessly like it is almost invisible. This can be easily done by setting up automation to alert you when something changes, thereby freeing up your time and energy to what is important at the moment for the business.
Setting up a business comes with its own set of challenges, manually monitoring all metrics and the data can get overwhelming. Locale.ai helps you set up processes that will not only free man-hours but also improve the process aiding you to scale your business. Locale ensures comprehensive issue tracking, preventing oversight and enabling visibility into team activities, averting duplication of efforts.