Alerts & Automations

Automate Alerts on SQL Queries on Database or Data Warehouse

December 1, 2023

Sample SQL Based alert from databases and data warehouses


Automating alerts on SQL queries within databases or data warehouses enables proactive monitoring and timely response to critical business issues. SQL queries can be designed to check predefined thresholds or conditions, triggering alerts when criteria are met.

This proactive approach helps in timely issue identification, minimizing downtime, enhancing performance monitoring, and prioritizing tasks and resources effectively. The use cases for alerts span various domains, including inventory management, last-mile delivery, finance and accounts, and user engagement. offers operations automation and issue-tracking solutions, automating monitoring dashboards, creating actionable tasks, and alerting stakeholders about deviations from predefined thresholds.

  1. Connect a Data Source (Database, Google Sheets, or SaaS Tools)
  2. Set up Alert Configurations (SQL query, filters, frequency)
  3. Notify Stakeholders via preferred communication platforms

In the ever-evolving landscape of modern business operations, there exists an intricate web of interconnected systems, technologies, and processes powering the heartbeat of organizations. Amidst this complexity, a silent yet omnipresent challenge persists - the inevitability of disruptions and unforeseen hiccups.

For operations teams charged with upholding the reliability and continuity of these systems, the mantra is clear: anticipate, identify, and swiftly address issues that threaten operational stability. This is where the twin pillars of alerting and incident management emerge as unsung heroes, essential not just in mitigating crises but in proactively averting catastrophe.

Why Alerts?

Manual processes are time-consuming, prone to errors, and also cannot be scaled to match the volume of operations once organizations grow and the individual functions expand to take on additional responsibilities. They also consistently need teams following up with different stakeholders and a lot of time is lost in following due procedures, that could have been better invested in resolving issues. This is where alerts help. A few advantages of alerts include:

  1. Timely Issue Identification: Alerts serve as early warning systems, instantly notifying teams about potential or existing issues within systems, networks, or applications.
  2. Minimize Downtime and Disruptions: Rapid response to alerts helps minimize downtime and disruptions in services. By promptly addressing issues highlighted by alerts, operations teams can mitigate the impact on users.
  3. Enhanced Performance Monitoring: Alerts provide real-time insights into the performance metrics of various systems and applications. Monitoring key performance indicators (KPIs) through alerts helps teams track trends, identify bottlenecks, and optimize performance.
  4. Prioritization of Tasks and Resources: Effective alerting enables teams to prioritize tasks based on severity levels.
Advantages of incorporating alerts and automations in your business

Alerts on Data resting on your Database or a Data Warehouse!

SQL queries play a pivotal role in establishing alerts within databases or data warehouses by enabling the creation of monitoring rules. Utilizing SQL's capabilities, users can design queries that regularly check predefined thresholds or conditions, such as inventory levels, moving averages, or specific data values.

These queries are then scheduled to run periodically and when the query results meet certain criteria, such as surpassing a specified threshold, alerts are triggered, notifying teams or designated personnel through email, logs, or specialized alerting systems. This proactive use of SQL queries empowers organizations to maintain proactive monitoring and timely response to critical business issues.

Use cases of Alerts

Inventory Management

A logistics company must manage its inventory efficiently to meet customer demand while avoiding overstock or stockouts. Implementing a moving average SQL query can help with better inventory management.

Impact: Reduced stockouts, warehouse teams can quickly inform vendors for replenishment and customers on any perceived delays.

WITH MovingAverageCTE AS (
        AVG(inventory_count) OVER (PARTITION BY warehouse_id ORDER BY date ROWS BETWEEN 2 PRECEDING AND CURRENT ROW) AS moving_average
    moving_average < 20;

Last Mile Delivery

A last-mile delivery company can set up an alert to notify them about all undelivered orders.

Impact: Higher CSAT as customers can be kept informed about the status of their orders, and eventually also leads to improved delivery efficiency.

SELECT OrderID, Status
FROM Orders
WHERE Status <> 'delivered';

Finance and Accounts

Accounting teams can set up alerts to notify them in case a new invoice payment from their vendors is pending.

Impact: Faster payouts, better vendor partnerships and an overall positive brand image for the organization.

SELECT VendorInvoiceID, Status
FROM VendorInvoices
WHERE Status <> 'paid';

User Engagement

An EdTech company uses SQL queries to alert them about any drop in user attendance below the scheduled threshold.

Impact: Better user engagement on the platform, leading to good knowledge adoption.

SELECT UserID, (SUM(Attendance) * 100.0 / COUNT(DISTINCT SessionID)) AS AttendancePercentage
FROM UserAttendance
HAVING (SUM(Attendance) * 100.0 / COUNT(DISTINCT SessionID)) < 60;

How does help?

Locale is a business process operations automation and issue-tracking solution, mainly focusing on two important steps in the operations process:

  • Automating monitoring dashboards and reports and creating a list of actionable tasks to avoid manual monitoring of data, eliminating redundant work in the process.
  • Create new incidents every time a new problem occurs and alert the right stakeholders on the operations team, with probably next steps which the AI will take. All they have to do is input key information and approve or reject the recommendation.

Using Locale, teams can ensure that their averages are constantly monitored and any deviation can be quickly notified to the right stakeholders, to take corrective measures and resolve problems within the desired and agreed-upon timelines.


SQL-based alerts, with their capability to proactively monitor, detect anomalies, and trigger notifications based on specific criteria, empower teams to leap into action, armed with real-time insights garnered from data held within the organizational databases.

From detecting critical performance thresholds to identifying discrepancies in financial records, SQL-based alerts emerge as the silent warriors, tirelessly patrolling the data landscape, ready to flag any deviations from the norm. Their implementation ensures that operations teams remain ahead of potential disruptions, amidst complex business setups.

Embracing this technology not only ensures swift responses to critical issues but fosters a culture of agility, resilience, and unwavering commitment to operational excellence in today's fast-paced organizational landscape.

Excited to get started? Secure early access – click here to talk to us.

Receive Latest InsideOps Updates

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.